Safari offers an improved user experience over Chrome for macOS users thanks to a greater degree of system integration. It also integrates more completely with the macOS aesthetic, with correctly-styled notifications and Apple-themed aesthetics. This does sacrifice some of the flexibility of Chrome, and it hides some URL information to make everything fit, but for casual web browsing, it’s ideal. The primary toolbar of the window is just one line, with all the primary functions immediately available. But if you like a minimal user interface that shrinks into the background when not in use, then you’ll love Safari’s design. It’s true that aesthetics are a matter of personal preference. Google built their business on that they don’t need your help collecting their data. What they do with that data is the big differentiating factor: Apple’s business is not founded upon the idea of tracking and analyzing user data. Of course, it’s not exactly anonymous: Apple does collect information about Safari’s usage, though it’s mostly about how well websites run, and it’s obscured via differential privacy. Safari offers a fast, modern browsing experience without the looming specter of potential privacy invasions. If you sync your browser history with Google, it will automatically be added to “Web & App Activity”, which Google uses “to provide personalized Google products and services to you.” Google also uses aggregated, anonymized browsing data to “improve other Google products and services.” While this is far from specific, neither that language nor Chrome’s terms of use preclude selling ads based on browsing and search history, a core part of Google’s business.įor privacy-conscious users, this can be a little unpleasant. And while Google isn’t exactly looking over your shoulder at every page you visit in Chrome, it’s not far off. It’s obscured by anonymizing techniques, sure, but this still makes plenty of people a little uneasy. Google makes their money by obtaining, retaining and using user information.
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